alert-manager
Use when the user asks to "set SEO alerts" or "排名掉了提醒我"; configures threshold notifications for FUTURE ranking, traffic, technical, and competitor changes. Not for one-time measurement or reporting — use rank-tracker or performance-reporter. SEO预警/排名监控
link
/skills/aaron-he-zhu/alert-manager/
Files
SKILL.md
---
description: "Use when the user asks to \"set SEO alerts\" or \"排名掉了提醒我\"; configures threshold notifications for FUTURE ranking, traffic, technical, and competitor changes. Not for one-time measurement or reporting — use rank-tracker or performance-reporter. SEO预警/排名监控"
---
# Alert Manager
Sets up proactive monitoring alerts for ranking, traffic, technical, backlink, competitor, and GEO changes.
## Quick Start
```
Set up SEO monitoring alerts for [domain]
```
```
Create ranking drop alerts for my top 20 keywords
```
## Skill Contract
**Expected output**: an alert configuration summary plus the standard handoff summary for `memory/monitoring/`.
- **Reads**: baselines, critical keywords/metrics to watch, normal volatility, delivery preferences, and any user-provided or tool data.
- **Writes**: a user-facing monitoring deliverable and reusable summary.
- **Promotes**: significant anomalies, durable thresholds, follow-up actions, and pending decisions to `memory/open-loops.md`.
- **Done when**: each chosen alert category has a named trigger condition, threshold, and priority; a Critical/High/Medium/Low response plan and delivery routing are defined; and thresholds are tuned to the metric's stated normal volatility.
- **Primary next skill**: [performance-reporter](../performance-reporter/SKILL.md) when alert output needs a reporting cadence.
### Handoff Summary
> Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../references/skill-contract.md).
## Data Sources
All integrations optional (see [CONNECTORS.md](../../CONNECTORS.md)). With tools, monitor real-time feeds from ~~SEO tool, ~~search console, and ~~web crawler. Without tools, ask for baselines, critical keywords, preferences, and historical data.
## Decision Gates
**Stop and ask the user when:**
- No baseline or normal-volatility reference exists for the metrics to be watched — thresholds would be arbitrary. Offer: (1) supply recent baseline data, (2) use the Quick Reference defaults below and label them Estimated, (3) cancel.
**Continue silently (never stop for):**
- Which delivery channel to use — default to the channel already in context (or email) and note it.
- A category the user did not mention — leave it unconfigured; do not add alerts they did not request.
## Instructions
When a user requests alert setup:
1. **Define Alert Categories** — choose from rankings, traffic, technical, backlinks, competitors, GEO / AI, and brand alerts.
2. **Configure Alert Rules by Category** — define trigger condition, threshold, alert name, and priority for each relevant rule; tie each threshold to a stated baseline and label that baseline Measured / User-provided / Estimated.
3. **Define Alert Response Plans** — map Critical / High / Medium / Low to response time and next actions.
4. **Set Up Alert Delivery** — configure channels, routing, cooldowns, maintenance windows, and escalation paths.
5. **Create Alert Summary** — output category counts, the critical playbook, and a weekly review checklist as the deliverable.
Label every metric **Measured** (tool/export), **User-provided**, or **Estimated** (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it.
> **Reference**: See [Alert Configuration Templates](references/alert-configuration-templates.md) for the full category tables, thresholds, and response-plan templates.
## Example
Sample outcome: a keyword alert matrix with Critical vs High thresholds, a response plan for drops, and notification routing to email + Slack.
## Alert Threshold Quick Reference
| Metric | Warning | Critical | Frequency |
|--------|---------|----------|-----------|
| Organic traffic | -15% WoW | -30% WoW | Daily |
| Keyword positions | >3 position drop | >5 position drop | Daily |
| Pages indexed | -5% change | -20% change | Weekly |
| Crawl errors | >10 new/day | >50 new/day | Daily |
| Core Web Vitals | "Needs Improvement" | "Poor" | Weekly |
| Backlinks lost | >5% in 1 week | >15% in 1 week | Weekly |
| AI citation loss | Any key query | >20% queries | Weekly |
| Security issues | Any detected | Any detected | Daily |
> **Reference**: See [Alert Threshold Guide](references/alert-threshold-guide.md) for threshold setting, fatigue prevention, escalation paths, and response playbooks.
### Save Results
Ask "Save these results?" If yes, write to `memory/monitoring/` — see [Skill Contract](../../references/skill-contract.md) §Save Results Template.
## Reference Materials
- [Alert Threshold Guide](references/alert-threshold-guide.md) — Thresholds, fatigue prevention, and escalation templates
## Next Best Skill
Reporting cadence requested → [performance-reporter](../performance-reporter/SKILL.md). Standalone setup → Terminal. Visited-set rule applies per [skill-contract.md](../../references/skill-contract.md).