# Content Gap Analysis -- Analysis Templates

Compact templates for content-gap-analysis. Keep evidence attached to each recommendation so the output does not become a generic editorial calendar.

## 1. Inventory And Competitor Baseline

```markdown
## Content Inventory Baseline
**Your site**: [domain] | **Competitors**: [domains] | **Date**: [date]

| Site | Indexed / analyzed pages | Est. traffic | Ranking KWs | Top Content Types |
|------|--------------------------|--------------|-------------|-------------------|
| You | [X] | [X] | [X] | [types] |
| [comp] | [X] | [X] | [X] | [types] |

| Topic | Your Coverage | Competitor Coverage | Traffic / KW Evidence | Gap |
|-------|---------------|---------------------|-----------------------|-----|
| [topic] | [pages/KWs] | [pages/KWs] | [source + value] | Yes/No |

**Your strengths**: [topics/formats that already win]
**Weaknesses**: [coverage, depth, format, authority, freshness]
```

## 2. Keyword And Topic Gaps

```markdown
## Keyword Gap Analysis

| Tier | Keyword | Volume | Difficulty | Competitor URL | Their Position | Why It Matters |
|------|---------|--------|------------|----------------|----------------|----------------|
| Quick win | [kw] | [vol] | [diff] | [URL] | [pos] | [reason] |
| Strategic build | [kw] | [vol] | [diff] | [URL] | [pos] | [reason] |
| Long-term | [kw] | [vol] | [diff] | [URL] | [pos] | [reason] |

## Missing Topic Cluster: [Topic]
- Competitor coverage: [who covers what]
- Opportunity size: [traffic / keyword / AI citation potential]
- Required subtopics: [list]
- Recommended approach: [pillar + cluster or standalone]
```

## 3. Format, GEO, And Journey Gaps

```markdown
## Format And Journey Gap Matrix

| Gap Type | You | Competitor Pattern | Missing Asset | Priority |
|----------|-----|--------------------|---------------|----------|
| Guide / tutorial | [state] | [state] | [asset] | P0/P1/P2 |
| Comparison / alternative | [state] | [state] | [asset] | P0/P1/P2 |
| Template / tool | [state] | [state] | [asset] | P0/P1/P2 |
| Case study / proof | [state] | [state] | [asset] | P0/P1/P2 |
| Awareness / consideration / decision / retention | [state] | [state] | [asset] | P0/P1/P2 |

## GEO Gap Analysis

| Query / Topic | Competitor Cited | Why They Win | Your Missing Evidence | Combined SEO+GEO Priority |
|---------------|------------------|--------------|-----------------------|---------------------------|
| [query] | [comp] | [definition/stat/source/structure] | [need] | [score] |
```

## 4. Prioritized Gap Report

```markdown
# Content Gap Analysis Report
**Date**: [date] | **Sites**: [your site] vs [competitors]

## Key Findings
1. [largest gap + evidence]
2. [fastest win + evidence]
3. [strategic content moat + evidence]

## Prioritized Backlog
| Tier | Content To Create / Refresh | Target KW / Topic | Evidence | Effort | Impact | Owner |
|------|-----------------------------|-------------------|----------|--------|--------|-------|
| 1 Quick win | [title] | [kw/topic] | [vol/rank/source] | L/M/H | H/M/L | [owner] |
| 2 Strategic | [title] | [kw/topic] | [vol/rank/source] | L/M/H | H/M/L | [owner] |
| 3 Long-term | [title] | [kw/topic] | [vol/rank/source] | L/M/H | H/M/L | [owner] |

## Editorial Calendar
| Week | Asset | Type | Target | Dependency | Status |
|------|-------|------|--------|------------|--------|
| [week] | [title] | [type] | [keyword/topic] | [SME/data/design] | Planned |

## Success Metrics
Keyword coverage, topic cluster depth, new-content traffic, assisted conversions, AI citations, internal links added.
```