# Content Refresher — Worked Example & Checklist

Referenced from [SKILL.md](../SKILL.md).

---

## Worked Example

**User**: "Refresh my blog post about 'best cloud hosting providers'"

```markdown
### CORE-EEAT Quick Assessment
**Content**: "Best Cloud Hosting Providers 2023" | **Type**: Commercial comparison

| Dimension | Score | Key Weakness | Priority |
|-----------|-------|--------------|----------|
| C — Contextual Clarity | 60 | Title says 2023 — stale | High |
| O — Organization | 75 | No summary box | Med |
| R — Referenceability | 35 | Pricing from Q1 2023, 3 broken links | High |
| E — Exclusivity | 50 | No original benchmarks | Med |
| Exp — Experience | 30 | No first-person testing | High |
| Ept — Expertise | 65 | Author bio lacks credentials | Med |
| A — Authority | 55 | 12 backlinks, was page 1 | Low |
| T — Trust | 60 | Affiliate links not disclosed | High |

**Focus**: Experience (add testing results) + Referenceability (update all data)

## Analysis
**URL**: cloudhosting.com/best-cloud-hosting | **Published**: 2023-02-14 | **Last Updated**: Never | **Words**: 2,100

### Performance
| Metric | 6 Mo Ago | Current | Change |
|--------|----------|---------|--------|
| Organic Traffic | 3,200/mo | 1,400/mo | -56% |
| Avg Position | 4.2 | 14.8 | -10.6 |
| Impressions | 18,000 | 9,500 | -47% |

### Decay Signals
1. Outdated "2023" in title/H1
2. Pricing 18+ months old (AWS Lightsail $3.50 now $5, DigitalOcean $4 now $6)
3. Missing Hetzner Cloud and Vultr (4/5 competitors cover them)
4. 3 broken outbound links

### Refresh vs. Rewrite Decision
Good structure + 12 referring domains + <50% needs updating = **REFRESH** (keep URL, update in place)

## Refresh Plan
**New Title**: "Best Cloud Hosting Providers 2024: 7 Platforms Tested & Compared"

1. **Update pricing and specs** (~30 min) — current data for all providers, uptime stats, feature table
2. **Add 2 providers + testing narrative** (~600 words) — Hetzner Cloud, Vultr; benchmark intro paragraph
3. **Add disclosure + FAQ** (~200 words) — affiliate disclosure, 4 PAA questions, FAQPage schema
4. **Fix links + add internal links** (~15 min) — replace 3 broken links, add 2 internal links

### Republishing
Update `dateModified` in Article schema, resubmit in Search Console, share as "Updated for 2024."

### Expected Outcomes
| Metric | Current | 30-Day | 90-Day |
|--------|---------|--------|--------|
| Avg Position | 14.8 | 8-10 | 3-6 |
| Traffic | 1,400/mo | 2,200/mo | 3,500/mo |
| Featured Snippets | 0 | 1 (FAQ) | 2+ |
```

---

## Content Refresh Checklist

```markdown
### Pre-Refresh
- [ ] Analyze current performance metrics
- [ ] Identify outdated information
- [ ] Research competitor updates
- [ ] Note missing topics

### Content Updates
- [ ] Update year references
- [ ] Refresh statistics with sources
- [ ] Add new examples/case studies
- [ ] Expand thin sections
- [ ] Add FAQ section

### SEO Updates
- [ ] Update title tag and meta description
- [ ] Optimize headers
- [ ] Update internal links
- [ ] Add new images with alt text

### GEO Updates
- [ ] Add clear definition
- [ ] Include quotable statements
- [ ] Add Q&A formatted content
- [ ] Update source citations

### Technical
- [ ] Update schema dateModified
- [ ] Clear page cache
- [ ] Update sitemap
- [ ] Test page speed
```