--- description: "Use when the user asks to \"optimize meta tags\"; improves titles, descriptions, Open Graph, Twitter cards, and CTR test variants. Not for JSON-LD structured data — use schema-markup-generator; not for body copy — use seo-content-writer. 标题优化/元描述/CTR" --- # Meta Tags Optimizer Creates title tags, meta descriptions, and social meta tags that improve CTR and sharing quality. ## Quick Start ``` Create meta tags for a page about [topic] targeting [keyword] ``` ``` Improve these meta tags for better CTR: [current tags] ``` ## Skill Contract **Expected output**: a ready-to-use metadata package plus the standard handoff summary for `memory/content/`. - **Reads**: the brief, target keywords, entity inputs, and quality constraints. - **Writes**: a user-facing metadata deliverable and reusable summary. - **Promotes**: approved angles, messaging choices, missing evidence, and publish blockers to `memory/hot-cache.md` and `memory/open-loops.md`; propose durable decisions as pending-decision items. - **Done when**: three title and three description options are provided within the character limits with the keyword front-loaded; a complete OG/Twitter tag block is included; and C01 (Intent Alignment) and C02 (Direct Answer) pass. - **Primary next skill**: [schema-markup-generator](../schema-markup-generator/SKILL.md) when the metadata package is ready for structured-data support. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../references/skill-contract.md). ## Data Sources Optional search console and SEO tool integrations pull CTR data and competitor patterns automatically; otherwise ask for current tags, keywords, and competitors. See [CONNECTORS.md](../../CONNECTORS.md). ## Instructions When a user requests meta-tag optimization, run these six steps: 1. **Gather Page Information** — URL, page type, primary and secondary keywords, audience, CTA, and value proposition. 2. **Create Optimized Title Tag** — keep it near 50-60 characters, front-load the keyword, and generate three options using the supported title formulas. 3. **Write Meta Description** — target 150-160 characters, include the keyword and CTA, and generate three options. 4. **Create Open Graph, Twitter Card, and Additional Meta Tags** — include OG, Twitter, canonical, robots, viewport, author, and article tags as needed. 5. **CORE-EEAT Alignment Check** — verify C01 (Intent Alignment) and C02 (Direct Answer). 6. **Provide CTR Optimization Tips** — explain the winning elements, tradeoffs, and A/B test options. Label every metric **Measured** (tool/export), **User-provided**, or **Estimated** (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it. > **Reference**: See [Instructions Detail](references/instructions-detail.md) for the compact workflow, formulas, alignment matrix, CTR analysis, and example. See [Meta Tag Code Templates](references/meta-tag-code-templates.md) for HTML blocks. ## Example See the full worked sample in [Instructions Detail — Example](references/instructions-detail.md#example). ## Save Results On user confirmation, save to `memory/content/YYYY-MM-DD-<topic>.md` — see [Skill Contract](../../references/skill-contract.md) §Save Results Template. ## Reference Materials - [Instructions Detail](references/instructions-detail.md) — Workflow, formulas, alignment matrix, example - [Meta Tag Formulas](references/meta-tag-formulas.md) — Title and description formulas - [Meta Tag Code Templates](references/meta-tag-code-templates.md) — HTML templates - [CTR and Social Reference](references/ctr-and-social-reference.md) — CTR patterns and social guidance ## Next Best Skill - **Primary**: [schema-markup-generator](../schema-markup-generator/SKILL.md) — complete the SERP package with structured data.