--- description: "Use when the user asks to \\"write SEO content\\"; drafts new posts, articles, and landing pages with keywords, headers, snippets, and evidence boundaries. Not for AI-citation/GEO readiness scoring — use geo-content-optimizer; not for updating decaying existing content..." --- # SEO Content Writer Creates SEO content that aligns with search intent, integrates keywords naturally, and stays usable for readers. ## Quick Start ``` Write an SEO-optimized article about [topic] targeting the keyword [keyword] ``` ``` Here's my content brief: [brief]. Write SEO-optimized content following this outline. ``` ## Skill Contract **Expected output**: a ready-to-use draft plus the standard handoff summary for `memory/content/`. - **Reads**: the brief, target keywords, entity inputs, and quality constraints. - **Writes**: a user-facing content deliverable and reusable summary. - **Promotes**: approved angles, messaging choices, missing evidence, and publish blockers to `memory/hot-cache.md` and `memory/open-loops.md`; propose durable decisions as pending-decision items. - **Done when**: the draft satisfies the target intent with the primary keyword placed naturally; H1/H2 structure, meta description, and at least one snippet-targetable block are present; and every claim needing a source is either cited or flagged. - **Primary next skill**: [content-quality-auditor](../../cross-cutting/content-quality-auditor/SKILL.md) when the draft is ready for gating. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../references/skill-contract.md). ## Data Sources Use `~~SEO tool` and `~~search console` when connected; otherwise ask for keywords, intent, and competitors. See [CONNECTORS.md](../../CONNECTORS.md). ## Instructions When a user requests SEO content, run these nine steps: 1. **Gather Requirements** — confirm primary and secondary keywords, word count, content type, audience, intent, tone, CTA, and competitors. 2. **Load CORE-EEAT Constraints** — apply the 16 high-weight items listed in the companion reference. 3. **Research and Plan** — analyze the SERP, map keywords, and choose the content angle. 4. **Create Optimized Title** — keep it concise, keyword-led, and aligned with intent. 5. **Write Meta Description** — include the keyword, value proposition, and CTA. 6. **Structure Content and Write** — use a clean H1 > intro > H2/H3 > FAQ > conclusion flow. 7. **Apply On-Page Best Practices** — manage keyword placement, readability, snippets, and supporting visuals. 8. **Add Internal / External Links** — include relevant internal and authoritative external links. 9. **Run Final SEO + CORE-EEAT Review** — score the draft, auto-fix small issues, and surface any decisions that still need the user. Any factual claim, statistic, or quote that requires a source must be cited or explicitly flagged `[needs source]`; never invent figures, studies, dates, or attributions to fill a gap. **Quality bar**: before handing off, confirm the draft passes — (1) intent match: a reader with the target query gets their answer above the fold; (2) keyword placement reads naturally (no stuffing) in title, H1, first 100 words, and one H2; (3) structure is scannable (H2/H3, lists, one snippet-ready block); (4) zero fabricated facts — every source-needing claim is cited or `[needs source]`. If any item fails, fix it or report it in the handoff, do not ship silently. > **Reference**: See [Instructions Detail](references/instructions-detail.md) for the compact workflow, pre-write checklist, issue-classification rules, and self-check format. ## Example See [references/seo-writing-checklist.md](references/seo-writing-checklist.md) for the copy-start checklist and article template. ## Content Type Templates Quick-start patterns for how-to guides, comparisons, listicles, pillar pages, reviews, and FAQ pages live in [references/content-structure-templates.md](references/content-structure-templates.md). ## Save Results On user confirmation, save to `memory/content/YYYY-MM-DD-<topic>.md` — see [Skill Contract](../../references/skill-contract.md) §Save Results Template. ## Reference Materials - [Instructions Detail](references/instructions-detail.md) — Workflow, CORE-EEAT constraints, issue handling, self-check - [SEO Writing Checklist](references/seo-writing-checklist.md) — On-page checklist, snippet patterns, and copy-start template - [Title Formulas](references/title-formulas.md) — Headline formulas and CTR patterns - [Content Structure Templates](references/content-structure-templates.md) — Compact content blueprints ## Next Best Skill - **Primary**: [content-quality-auditor](../../cross-cutting/content-quality-auditor/SKILL.md) — gate the draft before publishing.