# SERP Analysis -- Analysis Templates

Compact templates for search-result, intent, feature, and ranking-pattern analysis.

## 1. SERP Snapshot

```markdown
## SERP Analysis: "[keyword]"
**Location**: [location] | **Device**: [mobile/desktop] | **Date**: [date]

| Feature | Present | Position / Placement | Opportunity |
|---------|---------|----------------------|-------------|
| AI Overview | Yes/No | [placement] | [citation strategy] |
| Ads / Shopping | Yes/No | [placement] | [commercial pressure] |
| Featured Snippet | Yes/No | [placement] | [format to target] |
| People Also Ask | Yes/No | [placement] | [questions to answer] |
| Local / Image / Video / News Pack | Yes/No | [placement] | [asset need] |
| Knowledge Panel / Sitelinks / Related Searches | Yes/No | [placement] | [entity or IA implication] |
```

## 2. Top Results And Ranking Patterns

```markdown
## Top Organic Results

| Pos | Title / URL | Domain | Type | Authority | Freshness | Links | Why It Ranks |
|-----|-------------|--------|------|-----------|-----------|-------|--------------|
| [#] | [title + URL] | [domain] | [guide/product/article/etc.] | [DA/DR] | [date] | [RD/backlinks] | [2-3 reasons] |

## Ranking Pattern Summary
| Factor | Avg / Common Pattern | Importance | Implication |
|--------|----------------------|------------|-------------|
| Content format / depth | [pattern] | H/M/L | [what to match or avoid] |
| Authority / links | [pattern] | H/M/L | [threshold] |
| Freshness | [pattern] | H/M/L | [update need] |
| On-page structure | [pattern] | H/M/L | [headings/media/schema] |
| Mobile / HTTPS / UX | [pattern] | H/M/L | [technical requirement] |
```

## 3. Feature, Intent, And Difficulty

```markdown
## SERP Feature Strategy
- Featured snippet: [holder] | [paragraph/list/table/video] | win by [structure]
- People Also Ask: [questions] | use as [H2/FAQ/direct answer]
- AI Overview: [present?] | cited sources [list] | citation pattern [definition/stat/list/comparison]

## Search Intent
**Primary intent**: [Informational / Commercial / Transactional / Navigational]
**Evidence**: [SERP features + top-result types + user expectation]

## Difficulty Assessment
**Overall difficulty**: [X]/100

| Factor | Weight | Evidence | Impact |
|--------|--------|----------|--------|
| Top 10 authority | 25% | [avg DA/DR] | H/M/L |
| Page authority / links | 20% | [avg RD/backlinks] | H/M/L |
| Content quality bar | 20% | [depth/assets/proof] | H/M/L |
| Backlinks required | 20% | [estimate] | H/M/L |
| SERP stability | 15% | [volatility/freshness] | H/M/L |

**Site-stage fit**: New [assessment] | Growing [assessment] | Established [assessment]
**Easier alternatives**: [keyword] ([difficulty]), [keyword] ([difficulty])
```

## 4. Recommendation

```markdown
## SERP Analysis Summary & Recommendations

### Key Findings
1. [finding + evidence]
2. [finding + evidence]
3. [finding + evidence]

### Minimum Requirements To Compete
- Content format and depth: [recommendation]
- Authority / link threshold: [range]
- Freshness requirement: [cadence or date expectation]
- SERP feature target: [feature + format]

### Recommended Content Outline
- H1: [title]
- H2s: [section list]
- FAQ / snippet / AI-citation blocks: [list]

### Next Steps
1. [build/update action]
2. [authority or technical action]
3. [measurement action]
```