--- description: "Use when the user asks to \"find content gaps\", \"竞品写了什么\", or \"还应该写什么\"; builds a competitor-relative coverage map of missing topics, keyword gaps, and editorial-calendar opportunities. Not for raw keyword demand discovery — use keyword-research. 内容缺口/选题规划" --- # Content Gap Analysis Identifies content opportunities by comparing your site against competitors and scoring the gaps worth closing first. ## Quick Start ``` Find content gaps between my site [URL] and [competitor URLs] ``` ``` What content am I missing compared to my top 3 competitors? ``` ## Skill Contract **Expected output**: a prioritized gap brief plus the standard handoff summary for `memory/research/`. - **Reads**: your domain, competitor domains, topic/content-type focus, audience, business goals, and any user-provided or tool content inventory. - **Writes**: a user-facing analysis and reusable summary. - **Promotes**: durable keyword priorities, competitor facts, and pending strategy decisions to `memory/hot-cache.md`, `memory/open-loops.md`, and `memory/research/`. - **Done when**: each prioritized gap names the competitor(s) that cover it and you don't; gaps are bucketed into Quick Wins / Strategic Builds / Long-term; and the deliverable includes a dated content calendar entry per Quick Win. - **Primary next skill**: [seo-content-writer](../../build/seo-content-writer/SKILL.md) when the prioritized gap list is approved. ### Handoff Summary > Emit the standard shape from [skill-contract.md §Handoff Summary Format](../../references/skill-contract.md). ## Data Sources Optional integrations: ~~SEO tool, ~~search console, ~~analytics, ~~AI monitor. Without tools, ask for site URL, content inventory, competitor URLs, and business goals. See [CONNECTORS.md](../../CONNECTORS.md). ## Decision Gates **Stop and ask** — gap analysis is competitor-relative and cannot run on demand alone: 1. No competitor domains given and none inferable from `CLAUDE.md` or prior research → ask the user to name 1-3 competitors, OR offer to switch to [keyword-research](../keyword-research/SKILL.md) for demand-side discovery instead. 2. Your own domain/content inventory is unavailable and cannot be fetched → ask for the site URL or a content list, since "gap" requires knowing current coverage. **Continue silently** — do not stop for: which 3-5 named competitors to deep-dive (pick the closest); missing optional tool data (mark Estimated/N/A and proceed); ambiguous topic scope (analyze the full overlap and flag the broadest clusters). ## Instructions When a user requests content gap analysis: 1. **Define Analysis Scope** — confirm your site, competitors, topic focus, content types, audience, and business goals. 2. **Audit Your Existing Content** — map indexed pages, content types, topic clusters, winners, and weaknesses. 3. **Analyze Competitor Content** — compare content volume, traffic, type mix, topic coverage, and unique assets. 4. **Identify Keyword Gaps** — group gaps into High Priority, Quick Wins, and Long-term based on volume, difficulty, and relevance. 5. **Map Topic Gaps** — compare topic-cluster coverage and recommend pillar / cluster approaches for missing themes. 6. **Identify Content Format Gaps** — compare guides, tutorials, comparisons, case studies, tools, templates, video, and research. 7. **Analyze GEO / AI Gaps** — identify missing Q&A, definition, and comparison content that competitors get cited for. 8. **Map to Audience Journey** — compare Awareness, Consideration, Decision, and Retention coverage. 9. **Prioritize and Create Action Plan** — deliver an Executive Summary, Prioritized Gap List (Quick Wins / Strategic Builds / Long-term), Content Calendar, and Success Metrics. Label every metric **Measured** (tool/export), **User-provided**, or **Estimated** (model inference); never present an estimate as measured; if a required metric is unavailable, mark it N/A — do not invent it. **Quality bar**: every gap names the competitor that covers it, its volume or traffic estimate, and why it is worth closing — never list a bare topic without that evidence. > **Reference**: See [Analysis Templates](references/analysis-templates.md) for the compact templates used in each step. ## Example See [references/example-report.md](references/example-report.md) for a full SaaS marketing sample. ## Advanced Analysis ### Competitive Cluster Comparison ``` Compare our topic cluster coverage for [topic] vs top 5 competitors ``` ### Temporal Gap Analysis ``` What content have competitors published in the last 6 months that we haven't covered? ``` ### Intent-Based Gaps ``` Find gaps in our [commercial/informational] intent content ``` ## Save Results Write path: `memory/research/content-gap-analysis/YYYY-MM-DD-<topic>.md`; promote durable gap priorities and competitor facts to `memory/hot-cache.md`. See [Skill Contract](../../references/skill-contract.md) §Save Results Template. ## Reference Materials - [Analysis Templates](references/analysis-templates.md) — Gap-analysis templates - [Gap Analysis Frameworks](references/gap-analysis-frameworks.md) — Audit and prioritization frameworks - [Example Report](references/example-report.md) — Worked sample ## Next Best Skill Primary: [seo-content-writer](../../build/seo-content-writer/SKILL.md).